Growth Marketing Consultant — CAC & Funnel Audits | [Firm]

For [₹100 Cr]+ revenue teams

Find the two levers your growth actually turns on

We rebuild your funnel economics from your own data, find where the money is leaking, and hand you a [90]-day plan your marketing and sales teams both signed. No retainer for reporting decks.

Book a growth audit Model your funnel

[XX]

Growth audits run

[-34]%

Median CAC change

[6] wks

Audit to signed plan

What the audit gives you

[Funnel economics rebuilt stage by stage]

[Channel-level CAC and payback, honestly attributed]

[A [90]-day plan with two levers, not twenty]

Is this you?

Spend is up. Pipeline isn't.

When growth stalls, the instinct is more channels. It is almost always a conversion or retention problem wearing an acquisition costume. [Add your own observation here.]

Talk it through, free

[CAC has risen every quarter for a year and nobody can say why.]

[Marketing reports leads; sales says they are unqualified; both have data.]

[Attribution is a platform's self-reported number, taken at face value.]

[[X] channels are running because nobody has been allowed to kill one.]

[Retention is never in the growth review, so churn quietly eats the gains.]

[The agency reports on impressions; the board asks about payback.]

Unit economics

Your funnel, in four numbers

Move the sliders to your own figures. If payback is longer than your cash runway allows, the fix is rarely a new channel.

Monthly spend {{ spendLabel }}

Leads per month {{ leadsLabel }}

Lead → customer {{ convLabel }}

Monthly revenue / customer {{ arpuLabel }}

Gross margin {{ marginLabel }}

Blended CAC

New customers / month{{ customersLabel }}

Gross profit / customer / mo{{ gpLabel }}

CAC payback{{ paybackLabel }}

Pressure-test these numbers

Simplified model: blended CAC and single-cohort payback, before sales cost and churn. The audit builds this per channel and per cohort.

The engagement

[Growth Audit] · [6] weeks

Check availability

Weeks 1–2

Instrument

—[CRM, ad platform and billing data reconciled]
—[One source of truth agreed with finance]

Weeks 3–4

Find the leak

—[Stage-by-stage conversion and drop-off]
—[Channel CAC, payback and cohort retention]
—[[X] win/loss interviews with real buyers]

Week 5

Choose two levers

—[Every candidate sized in revenue, not effort]
—[Marketing and sales sign the same two]

Week 6

[90]-day plan

—[Tests, owners, budgets and kill criteria]
—[A dashboard the CFO agrees with]

What we work on

[Funnel economics and channel allocation]
[Positioning and offer architecture]
[Pricing and packaging tests]
[Lifecycle, retention and expansion]
[Marketing–sales handoff and SLA]

What we are not

[An agency — we do not run your ad accounts]
[A creative studio — no campaigns or films]
[A media buyer — we take no media commission]
[A dashboard vendor — no monthly reporting retainer]
[A growth-hacking vendor promising a channel secret]

What we need from you

[Read access to CRM, ad accounts and billing]
[CMO and sales head in the same room, twice]
[Permission to interview lost deals]
[A finance contact for cost and margin data]
[Willingness to switch a channel off]

Proof

Three audits, three levers

Discuss a similar funnel →

[Sector] · [B2B, ₹XXX Cr]

[-41]%

[CAC, after killing [X] of [Y] channels]

[What the data showed and which lever was pulled — name the trade-off that made it work.]

[6] weeks + [90]-day plan

[Sector] · [D2C, ₹XXX Cr]

[2.4]×

[Repeat rate after a lifecycle rebuild]

[What the data showed and which lever was pulled — name the trade-off that made it work.]

[6] weeks + [90]-day plan

[Sector] · [SaaS, ₹XX Cr ARR]

[19] → [7] mo

[CAC payback after repackaging]

[What the data showed and which lever was pulled — name the trade-off that made it work.]

[6] weeks + [90]-day plan

Client names withheld under NDA. Figures are client-reported over the stated period and must be replaced with verified, permitted numbers before publishing. Results depend on the client's market, product and execution.

“[A CMO or CEO quote about the channel they were told to switch off — and what happened to pipeline when they did.]”

[Name][CMO], [Company / sector]

[XX]

Audits run

[-34]%

Median CAC change

[XX]%

Plans still live at [6] mo

[6] wks

Median duration

Fees

Fixed fee, no media commission

We take no percentage of ad spend — it would make our advice worthless. GST extra as applicable.

Funnel teardown

[2] weeks · one funnel

[₹X,XX,000]

[Data reconciled, one funnel]
[Leak analysis and top [3] fixes]
[One readout session]

Discuss this

Growth Audit Standard

[6] weeks · full funnel

[₹XX,XX,000]

[All channels and cohorts modelled]
[[X] win/loss interviews]
[[90]-day plan, jointly signed]
[[30]-day check-in included]

Check availability

Audit + operator support

[6] weeks + [6] months

[₹X,XX,000]/month

[Everything in Growth Audit]
[Fortnightly test review with the team]
[Agency and vendor briefs pressure-tested]

Discuss this

Answers

Before you engage

Anything else, email [EMAIL] or call [PHONE].

Book a growth audit

[Explain that you work above the agency, take no media commission, and how you brief rather than replace them.]

[Say what the minimum viable dataset is, and that reconciling it is week one rather than a blocker.]

[Answer honestly — no, and explain why anyone who does is guessing. Describe what you do commit to instead.]

[Name the roles and the realistic hours each, including the finance contact people usually forget.]

[NDA, read-only access, aggregated handling of customer data, and your position under [DPDP Act] obligations.]

[Explain that constraints are captured up front, and that a lever needing product or pricing change is named as such rather than dressed as a marketing fix.]

Discovery call

[30] minutes, bring your numbers

Come with last quarter's spend, leads and closed revenue. We will tell you on the call whether the problem is acquisition, conversion or retention — and whether an audit is warranted.

[You leave with at least one usable diagnosis, engagement or not.]

[NDA before the call on request. No data needed to talk.]

[We run [X] audits at a time and will say if we are full.]

[PHONE] [EMAIL] WhatsApp

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